In Short

My name is Pruek /prɯk/ from Bangkok, Thailand. I am a UX practitioner. I do user research and conduct usability tests. I design user interfaces and make prototypes for websites, mobile applications, and devices. I have experienced working across several disciplines: visual design, art direction, web programming, and concept development. In my free time, I play piano, take photos, and travel.

At the moment, I’m a UX designer consultant at AFRY in Gothenburg, Sweden.

Feel free to send me a message or email me:[at]

My Purpose

I pursue better interaction design and inclusive design to create better experience. I would like to create intuitive and understandable design that everyone can access and use it easily. My inspiration comes from when I see people struggle using new technologies and devices. Regardless all design trends, I believe that there is a better way to make design more approachable and useable to everyone.



– Creating personas, customer journey maps, user flows, wireframes, and user interfaces
– Researching (interview, focus group, card sorting, competitive analysis)
– Prototyping and testing websites and mobile applications (heuristic evaluation, think-aloud)
– Managing and analysing quantitative data and qualitative data including visualising data
– Planning and facilitating workshops and brainstorm sessions
– Building up ideas and concepts
– Programming with HTML, CSS, JavaScript
– Proficient in Adobe Photoshop, Adobe Illustrator, Sketch, Figma

Work Experience

UX Designer

AFRY  •  Gothenburg, Sweden  •  mid-August 2021 – now
– Designing user experience and interface for the navigation app in the vehicle infotainment system
– Creating prototypes and questionnaire for usability tests of the navigation app
Client: Scania

UX Designer (Freelance)

ICX Technology  •  Remote  •  July 2019 – now
– Designing branding guidelines for ICX brand
– Designing user interface for SaaS product website and mobile application

Interaction Designer

Accenture Interactive •  Bangkok, Thailand  •  mid February 2020 – mid July 2021
– Managing a project and deliverables
– Coordinating with clients
– Designing user experience of online transaction for mobile applications and websites for a Thai financial institute
Client: A financial institute

Lead UX Designer

Morphosis  •  Bangkok, Thailand  •  April 2018 – mid February 2020
– Planning and conducting user research and workshops
– Designing information architecture (content inventories, sitemaps, wireframes, user flows)
– Prototyping and testing mobile applications and websites
– Assisting visual design work
– Managing projects and coordinating with clients
Clients: Starfish Education Foundation, Asia Internship Program (AIP), REDD Premium Self Storage

UX Designer (Internship)

Match2One  •  Stockholm, Sweden  •  mid October 2017 – mid January 2018
– Prototyping and designing user experience of Match2One web application including a new ad creation tool
– Making design solutions to solve usability issues of the current product
– Drafting a cohort analysis report of the conversion of the current product
– Designing marketing material such as Match2One homepage and presentation including ads (banners) for clients

UX Designer/Researcher

Great Works  •  Stockholm, Sweden  •  July – November 2016, February – May 2017
– Researching how to best choose visualisations for investment portfolios for unknowledgeable users, and designing graphs for those portfolio, displaying performance, sector weighting, etc.
– Researching around interaction design concepts for mobile apps and websites
– Planning and conducting usability tests (heuristic evaluation, user testing with think aloud protocol, interviews) including analysing the results and suggesting changes for a financial service website (This evaluation is also a part of my master’s thesis.)
Client: Danica Pension

Digital & Creative Graphic Designer

Epic Consulting  •  Bangkok, Thailand  •  April – July 2015
– Working with the UX design for websites and apps: creating flows, navigation maps, wireframes, UI
– Supervising and monitoring junior designers
Epic Consulting is an outsourced service provider. My primary client is MIMO Tech, owned by Advanced Info Service (AIS).

Digital Art Director

Saatchi & Saatchi  •  Bangkok, Thailand  •  late July 2014 – March 2015
– Working with the ideation process and concept development for the digital and social part
– Creating the art direction and layouts
– Designing the UI and UX for the prototypes of websites and apps
– Producing digital contents for the digital platforms
Clients: NokScoot Airlines, Virgin Active Thailand

Creative-Graphic Designer (Internship)

GirlieCamps  •  Stockholm, Sweden  •  April – mid June 2014
– Working with online marketing strategy on social media including producing sales materials
– Designing the new corporate identity for the new name of the company “EscCamps”

Creative-Visual Designer (Internship)

River Cresco  •  Stockholm, Sweden  •  mid November 2013 – mid March 2014
– Producing visual contents and presentations for clients
– Making infographics for the company

Flash Programmer

WeCreateGame  •  Bangkok, Thailand  •  April 2010 – June 2011
– Developing and testing Flash sites, applications, installations and games with ActionScript 2.0 & 3.0
– Designing and creating motion graphics and animations
– Working as a co-project manager in some cases
Clients: Charoen Pokphand Group (CP)Royal Thai MintRattanakosin Exhibition Hall

Flash Motion Designer (Internship)

WeCreateGame  •  Bangkok, Thailand  •  March – April 2009
– Designing motion graphics and animations on websites and interactive media
– Studying basic programming


Human-Computer Interaction – Master of Science degree

KTH Royal Institute of Technology •  Stockholm, Sweden  •  late August 2015 – June 2017
– Studying theories and methodologies of human-computer interaction with a focus on interaction design
– Practicing and conducting user research and usability tests
– Designing and prototyping digital products such as websites and mobile applications

Digital Media Creative – Diploma

Hyper Island  •  Stockholm, Sweden  •  August 2012 – June 2014
– Training in digital products and services development
– Studying and practicing idea and concept development throughout the production and final delivery
– Training in personal development and teamwork including workshop facilitation

Visual Communication Design – Bachelor of Fine Arts degree (First class honours)

Faculty of Decorative Arts, Silpakorn University  •  Bangkok, Thailand  •  June 2006 – February 2010
– Studying design theories and practices in visual communication design
– Training in graphic design and illustration

Interests & Others

Photography, Infographic & Data visualisation, Piano, Gadgets, Travel, Fitness, Blood donation, Northern lights, Mountains


“Any new task or feature request that comes Pruek’s way, he quickly unravels, and comes up with nifty and thought-through designs to them.

Pruek and I worked together for a bit over a year on a large-scale automotive project. He always tackled complexity with ease, and in an organized and fast-paced manner, he presented the findings in a way that was easy to follow and served as a great discussion ground. Exploring designs, he quickly created numerous designs for the needed feature, something that made it easy to iterate our way toward a more optimal solution.

Pruek also had the ability to boost the energy in a room when it’s most needed. He also made sure that no one forgot the importance of having fun together. He was often engaged in arranging activities with the core team, as well as the extended team, outside of work.

With Pruek in your team, you will get the job done well and have a fun ride along the way!

Viktor Edstam, UX Lean at Wint (November 2022)

“Pruek possesses a disciplined, reliable work ethic. He is well organised, efficient with his time and mindful of deadlines. He handles his epics very well and he is always supportive of others in the team. He is able to lead a meeting and align with clients expectation. He managed the client well and was effective in communicating. He understood the client’s needs and was able to translate that in a design that made sense. In user testing sessions, he had shown the capability to conduct the sessions smoothly and solved any issues we faced along the way.

Outside of work, Pruek builds strong relationships for the team, arranging many team dinner and fun activities.

Chantchanok Chantpakpimon, Interaction Designer at Accenture Interactive (February 2021)

“Pruek has helped me in the strategy and design of a brand identity for ICX technologies and also in the UX/UI designs of our SaaS software for construction management.

As a designer, Pruek creates beautiful and functional products. Works thoroughly to not only understand the client but also the user and get under his skin. I found particularly valuable his capacity to see for the clients’ benefit and always finding the most efficient way of reaching certain goal.

On top of all that, he is a motivated professional, works efficiently and is ready to add that extra effort whenever is needed. Pruek is someone I would definitely trust for my team.

Javier Garmendia, General Manager & Founder at ICX technologies (December 2020)

“I worked with Pruek on the large finance project. In the time that I’ve worked with him, I have seen firsthand how Pruek manages to grasp the complexity of the project under a short amount of time. His communication skills, both verbal and written, are highly effective in getting ideas and concepts across. Pruek has managed to gain the trust and praise of the clients through his professionalism and thorough understanding of the task at hand. This is evident when he was placed in the project war room on his first month in, and his management of a large and complex assignment.

Pruek has a natural ability to put others at ease in a challenging environment. He regularly gives constructive feedback and asks insightful questions in internal sessions. Pruek is empathic and highly principled. The team knows that they can always count on him whenever we encounter situations that might be sensitive. At the end of the project, Pruek organized a 360 feedback session with everyone on the team. This showed how much he values open encouragement and individual growth within the team.

During the time I worked with Pruek, I am inspired by his strong work ethics to the project and his calm demeanor during high levels of pressure.”

Karen Boswell, Visual Designer at Accenture Interactive (August 2020)

“Pruek has been a great addition to my team and made a strong impact on my business. He is reliable, independent, has strong analytical and organizational skills, works well with others and have this natural leadership that make others follow him naturally. I know I can give him a project and he will handle it and the team with good care. Pruek also excels at moderating UX workshops, user interviews or user testing sessions. His calm endeavor coupled with his natural leadership make people feel comfortable to talk around him. Pruek has a great future ahead.”

Jeremie Tisseau, CEO & Founder at Morphosis Apps (April 2019)

“Pruek is highly competent in analysing and designing user experience solutions. At Match2One he was part in designing great and easy to use solutions for advanced advertising technology as well as taking part in usability tests and research. Pruek is a great asset to any team.”

Markus Thyberg, User Experience Manager at Match2One (December 2017)